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A UX Master Plan defines a UX strategy by assessing or defining the business objectives and developing a UX plan in line with those objectives.

Kick Off Meeting

• Assess or define the Team
• Assess or define the Problem
• Assess or define the Plan
• Reach consensus
• Assess or define next course of action

Information Architecture

• Sort by location, alphabet, time, category, hierarchy
• Create a sitemap or logical structure
• Create a logical navigation structure

High Level User Journeys

• Define user types or roles
• Map out each individual journey

Personas and Interviews

• Recruit 5 users
• Set up interviews
• Collate information

User Journeys

• Test Wireframes on users
• Refine and test again