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There will more than likely be a competing product with similar features on the market, so it is important to see what is out there and how that compares to your product.

Comparative Analysis helps teams find out what standards and best practices users expect in a similar product.

1. Pick 5 similar products to evaluate
2. Create a list of areas to evaluate
   • Content, design, features, flow
   • intuitiveness, opportunities
   • strengths and weaknesses
3. Walk through each product
4. Make notes
5. Summarise findings