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Break Up The Silos!

Low UX maturity is very common in many companies across many industries.

Silo companies do not have a holistic overview of their UX capacity, so try to visualise requirements and get involved as early as possible.

Establish the fundamentals of the product and help others see how UX benefits the process by understanding time and resources to create one timeline with UX, and one without.

Find compromises and play nicely with all parties using it as opportunity to learn, but try to own and direct how work gets executed and turn rubber stamps into opportunity.

Do undercover user research, develop case studies and use storyboarding to give a narrative, as long as you try to "break bread" and turn co-workers into allies to build relationships.

Think Like A Psychiatrist!

Relationships are one of the most important means for a good UX foundation. Try to see things from other people's perspective.

Interview the team on how they want to engage with UX. Try to build an informal UX network to promote broader UX uptake and educate others within the company.  Ask others to participate by offering a strategy workshop with a sketch board session. Arrange pre-meetings to help you get team members to commit their support for your approach before the big reveal.

Whatever you do, make sure you use relatable language, no jargon, but plain English!

Common Myths

It’s just web design? But we already do market research? UX is too expensive! It takes too much time! It isn’t statistically significant. But we already know what needs to be done.

Common Problems

The main problems you will come across in low UX maturity companies are badly defined system requirements, poor communications between customers, development and users or stakeholder politics.