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Proto Personas help the team think empathically about user needs, goals and challenges.

Plan A Workshop

Create proto personas with the team and include people who have direct access to users.

Set Expectations

Explain how it gets everyone thinking about the people that use the product.

Create Teams

Split into 3s and ask each group to discuss what they suspect or know about users.

Focus on one type and create a proto persona.

Fill In Basic Info For Each Proto Persona

Ask groups to create a story for this person, name,work,age,living and what they do before and after using the product?

Bring The Proto Personas To Life

Ask teams to add photos, quotes and other forms of real life colour. A day in their life for example?

Share And Discuss

Keep the ones that are relevant