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Content patterns are important in UX design because they have capability, access, structure and quality.

So what content patterns do users have access to? How is the content structured and what is the overall quality?

Pick key sections and look for recurring patterns or structure. Find the content patterns and list elements that come together then document what you find in a spreadsheet; e.g. user generated, editorial, instructional, support.

Summarise key findings, share and discuss with the team.